Experience collaborating with marketing team to achieve team goals and individual accountabilities including up front and ongoing collaboration (meetings, etc.) clear and efficient text and verbal communication related to your needs as well as your support of other team members’ needs, etc. Experience creating ad copy and imagery professionally and efficiently, including bulk creation of variations. 
heat mapping, session recordings, etc.), full funnel analytics from initial lead generation to converted paying customer, and other best practices to make data-based methodical changes to improve performance quickly. view, click, form field and conversion event tracking), user activity monitoring (i.e.
Advanced experience with ad campaign testing and tracking to improve KPIs, including split testing of ads / pages / content, micro-conversion analytics (i.e. Deep understanding of the Facebook advertising algorithm and how to leverage it to optimize for results. 
Advanced Facebook advertising lead generation experience, including cold / warm / hot traffic strategies, how to segment audiences and move them forward in the funnel effectively.
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